Toro Strategic helps you reach your awesome.


Awesome is risky.

But "safe" isn't safe anymore.


Leveraging our experience and our expanding network of partners, providers and advisors,

we help you identify the right risks to take and mitigate the risks you can't avoid.


We help you be awesome!

Wednesday, September 18, 2019

This message is not for you.


Are you upset about having to work the weekend- but you’ll do it anyway?   Are you glad to have a job at all?  Are you ok with chasing someone else’s dream? Are you more comfortable watching reality tv?  

This message is not for you.  That's ok.

I mean, these are the standards which society has set for us.  That we have set for ourselves.  We are ok with complacency, ok with the status quo.  We are ok with watching other people doing awesome things while we get slower and older and keep hoping to win the lottery.  How bad could it be to go along to get along?

“What’s the worst that could happen?  On a given day nothing.  Over a year maybe a little.  Over ten years the invisible risks of playing it safe add up, compound, and soon become as inescapable as a black hole.” -Ramit Sethi

On the other hand, if you are tired of your gilded cage, or you want to feel there is meaning in what you do, or you just realized there is no secret knowledge that your boss’s bosses have that you don’t... this message is for you.  

This is an opportunity for change.  You can do something more.  You can own your fate.  You can choose what you will do tomorrow.  You have the frightening and awesome power to decide whether you will continue to turn someone else’s wheel or do something of your own making.  You can start something, big or small.  Start it, and see it through.  Doing this will change the way you see the world.

You might fail.  Your idea might go down in flames.  In fact, most likely whatever it is you do won’t be wildly successful.  But it might succeed.  Either way, you can keep having ideas, keep trying new things, keep doing things that matter.  You will have done it once and you can now do it again.  If you keep pushing your limits, keep reaching for awesome, your life will change.  And you might just change a few other lives as well.

Or you can stay comfortable.  That’s ok.  The machine needs cogs.  

The opportunity is now.  It isn’t a secret.  For those who take the chance, some will win.   Some won’t.  But they all have taken ownership of their fate.  They will all own the day.   

Yesterday you did hard work, came home and complained because you were tired and worn out.  Today you have the option to do real work, go home, and yes, be tired and worn out, but feeling the satisfaction of having stepped up, having shown up and owned it.   

My daughter worked very hard to get through college.  A few days after graduation, she called me and said she had this weird feeling, like happy and tired and eager all at once.  

That, that feeling right there? That’s awesome.  That is pride.  That’s the pride of having worked hard and earned something that you could have let slip past.  That’s the awesome feeling of having stretched out your own hand and grasped life to take you where you wanted to go, other than just floating along.

But the choice is yours.

If you have the choice between safe and awesome; choose awesome!